Google Ads for trades, built for booked jobs
Search ads that put you in front of people who are ready to hire, run for calls and enquiries rather than clicks.
Organic is good. Ads are faster.
Your Google profile and SEO build up over months. Ads can put you at the top of the page as soon as they go live.
We run them for leads and booked jobs, and join them up with your Google profile and website, so every click lands somewhere built to turn it into a call.
What you get
- Campaigns built for calls and enquiries, not clicks
- Google, social and paid ads working as one system
- Call and enquiry tracking
- Ad spend paid directly to Google, so you stay in control
- A minimum fee that drops by £99 for every other Hook & Book package
One simple fee: 20% of ad spend
The more Hook & Book packages you have, the less you pay. Your minimum monthly fee drops by £99 for every other package.
Packages counted: Google Business Profile, Blog SEO and Social Media. The Complete Package counts as two.
Example: on an £800 monthly budget, 20% is £160. On ads only, the £297 minimum applies. With the Complete Package, the minimum drops to £99, so you simply pay £160.
- Recommended budget: £600 to £1,000 a month, depending on your trade and local competition
- Minimum ad spend: £15 a day
- Ad spend is paid directly to the platform, so you stay in control
How it works
Set the budget
We agree a budget that suits your trade and local competition. Most trades sit between £600 and £1,000 a month.
Build
Campaigns built around the services and towns you want more work from.
Launch
Ads go live and every call and enquiry is tracked.
Improve
We adjust towards what brings in booked jobs, and show you the results.
Straight answers
Do I pay the ad spend to you?
No. You pay Google directly, so you stay in control of the spend. Our fee is separate: 20% of your monthly ad spend, with a minimum that drops for every other package you have.
What is the minimum budget?
The minimum ad spend is £15 a day. We recommend £600 to £1,000 a month, depending on your trade and local competition.
Can you run Facebook and Instagram ads too?
Yes. We run Meta, Google, or both, on the same 20% fee.
More ways we bring in jobs
- Google Business Profile managementGet into the Map Pack in the towns you want work from.
- Local SEORank on Google Maps and in local search, town by town.
- SEO blog contentLocally targeted articles and service pages, written for you.
- AI search optimisationBe the business ChatGPT and Google AI answers recommend.
- Missed-call text-backEvery missed call gets an instant text, so the job stays yours.
- Reviews and reputationAutomatic review requests after every job.
- Social media managementFacebook, Instagram, TikTok, YouTube Shorts or LinkedIn.
- Meta adsFacebook and Instagram ads that bring in local enquiries.
- WebsitesFast, custom sites built to turn visitors into calls.
See what you're missing. It's free.
Book a 15-minute call. We'll send your Local Visibility Audit and check your town is still available. Founding-client prices are reserved for our first five clients.
- 1Tell us your trade and the town you want work from
- 2We check your Map ranking against three local competitors
- 3A 15-minute call to walk you through it. No hard sell.