Local SEO for trades, town by town
Rank on Google Maps and in local search for the services you sell, in the towns you want work from. We work on your Google profile and your website together, so both pull in the same direction.
Two places customers find you
Local customers find trades in two ways: the map results, driven by your Google Business Profile, and the normal results, driven by your website.
Most agencies work on one and ignore the other. Local SEO done properly works on both, so every service and every town you cover has a reason to show up.
What local SEO covers
- Google posts every business week, rotated town by town
- Citation building and clean-up
- A Map ranking grid for each town
- A new town or service page every month
- Locally targeted articles every business week
- Schema markup and internal linking
- 2 local backlinks a month
- Call and enquiry tracking, so you see jobs, not just rankings
How it works
Audit
We map where you rank in each town and what your three closest competitors are doing better.
Fix the foundations
Your Google profile set up fully, citations cleaned up, and on-page fixes and schema on your website.
Build every week
Posts, articles and new town or service pages, each one tied to a real service you want more of.
Measure jobs
Calls, enquiries and reviews tracked against where you started, so you can see what the work brings in.
Straight answers
Which package do I need?
If you mainly want more calls from the Map Pack, Map Pack Takeover. If you want your website to rank for your services and towns, Local Authority. The Complete Package does both, saves over £2,100 and includes a free Premium Website.
How long does local SEO take?
Some changes show in weeks, such as a properly set-up Google profile. Rankings across several towns build over months, which is why our packages run for 12 months.
Do I need a website?
For the map results, your Google profile does most of the work. To rank for services and towns in the normal results, yes. No website? Local Authority and the Complete Package include a free Premium Website.
More ways we bring in jobs
- Google Business Profile managementGet into the Map Pack in the towns you want work from.
- SEO blog contentLocally targeted articles and service pages, written for you.
- AI search optimisationBe the business ChatGPT and Google AI answers recommend.
- Missed-call text-backEvery missed call gets an instant text, so the job stays yours.
- Reviews and reputationAutomatic review requests after every job.
- Social media managementFacebook, Instagram, TikTok, YouTube Shorts or LinkedIn.
- Google AdsSearch ads built for calls and booked jobs.
- Meta adsFacebook and Instagram ads that bring in local enquiries.
- WebsitesFast, custom sites built to turn visitors into calls.
See what you're missing. It's free.
Book a 15-minute call. We'll send your Local Visibility Audit and check your town is still available. Founding-client prices are reserved for our first five clients.
- 1Tell us your trade and the town you want work from
- 2We check your Map ranking against three local competitors
- 3A 15-minute call to walk you through it. No hard sell.